Book "The Business of Specialty Coffee" — Maxwell Colonna-Dashwood

The Business of Specialty Coffee — Maxwell Colonna-Dashwood

The reference guide for anyone looking to understand, create, or grow a specialty coffee business. Written by Maxwell Colonna-Dashwood, founder of Colonna Coffee, 3-time UK Barista champion and World Barista Championship finalist. A practical book, based on 15 years of experience, from sourcing to the operations of a coffee shop or roastery.

In this book

• Sourcing and producer relationships (direct trade, importers, auctions)
• Business models (coffee shop, roastery, e-commerce, subscription)
• Pricing, margins, COGS
• Brand building and positioning
• Recruitment and training of baristas
• Operations: machines, quality, calibration
• Growth and scaling

For whom

• Entrepreneurs wanting to open a coffee shop or roastery in Switzerland
• Baristas and managers in career development
• Investors exploring the specialty coffee sector
• Anyone curious about the business model behind the 3rd wave of coffee

Details

• Author: Maxwell Colonna-Dashwood
• Language: English
• Format: Paperback
• Publisher: Self-published / Colonna

Fast delivery in Switzerland

Dispatched from Geneva within 24–48 working hours. Free delivery from 60 CHF.

About My Little Cup Switzerland

Official Swiss importer of Colonna Coffee. Selection of technical reference books on specialty coffee — available in Switzerland without import fees.