{"product_id":"the-physics-of-espresso-jonathan-gagne-guide-ultime-de-lespresso-copy","title":"Book \"The Business of Specialty Coffee\" — Maxwell Colonna-Dashwood","description":"\u003ch2\u003eThe Business of Specialty Coffee — Maxwell Colonna-Dashwood\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003ereference guide\u003c\/strong\u003e for anyone looking to understand, create, or grow a \u003cstrong\u003especialty coffee business\u003c\/strong\u003e. Written by \u003cstrong\u003eMaxwell Colonna-Dashwood\u003c\/strong\u003e, founder of Colonna Coffee, 3-time UK Barista champion and World Barista Championship finalist. A practical book, based on 15 years of experience, from sourcing to the operations of a coffee shop or roastery.\u003c\/p\u003e\u003ch3\u003eIn this book\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eSourcing and producer relationships (direct trade, importers, auctions)\u003c\/li\u003e\n\n\u003cli\u003eBusiness models (coffee shop, roastery, e-commerce, subscription)\u003c\/li\u003e\n\n\u003cli\u003ePricing, margins, COGS\u003c\/li\u003e\n\n\u003cli\u003eBrand building and positioning\u003c\/li\u003e\n\n\u003cli\u003eRecruitment and training of baristas\u003c\/li\u003e\n\n\u003cli\u003eOperations: machines, quality, calibration\u003c\/li\u003e\n\n\u003cli\u003eGrowth and scaling\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eFor whom\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eEntrepreneurs wanting to open a coffee shop or roastery in Switzerland\u003c\/li\u003e\n\n\u003cli\u003eBaristas and managers in career development\u003c\/li\u003e\n\n\u003cli\u003eInvestors exploring the specialty coffee sector\u003c\/li\u003e\n\n\u003cli\u003eAnyone curious about the business model behind the 3rd wave of coffee\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Maxwell Colonna-Dashwood\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Self-published \/ Colonna\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eFast delivery in Switzerland\u003c\/h3\u003e\u003cp\u003eDispatched from \u003cstrong\u003eGeneva\u003c\/strong\u003e within 24–48 working hours. Free delivery from 60 CHF.\u003c\/p\u003e\u003ch3\u003eAbout My Little Cup Switzerland\u003c\/h3\u003e\u003cp\u003eOfficial Swiss importer of Colonna Coffee. Selection of technical reference books on specialty coffee — available in Switzerland without import fees.\u003c\/p\u003e","brand":"My Little Cup Switzerland","offers":[{"title":"Default Title","offer_id":57551784018301,"sku":null,"price":45.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9809\/9953\/files\/le-livre-the-business-of-specialty-coffee-maxwell-dashwood_d6255a26-3620-4e86-931d-cc1432e94b2c.jpg?v=1765457939","url":"https:\/\/www.mylittlecup.ch\/en-ch\/products\/the-physics-of-espresso-jonathan-gagne-guide-ultime-de-lespresso-copy","provider":"My Little Cup Switzerland","version":"1.0","type":"link"}